WhatsApp marketing uses an instant messaging system to promote your brand. This channel uses enormous potential to build strong relationships with your customers in order to increase your sales.
Why use WhatsApp for your business?
In 2020, WhatsApp is the world’s most popular instant messaging application with an audience that has exceeded 2 billion users worldwide.
This marketing channel is becoming essential for companies wishing to get in touch with their targets. It therefore allows you to enter into a one to one relationship with your customers who love this communication channel which reaches them on a personal level.
The advantages of this marketing channel:
- A privileged relationship with the customer
- A very high conversion rate
- An increase in your sales
- A low and controlled campaign cost.
Using WhatsApp is a great opportunity to optimize your marketing strategy
A privileged relationship with the customer
55% of people who use instant messaging apps feel much more connected to the brand.
This implies that WhatsApp marketing is a safe strategy to establish a lasting bond with your customers while reducing campaign costs because in this context, customer retention is 5 to 25 times cheaper than acquisition. In addition, you value the value of your customers.
WhatsApp is ready to use and gives businesses real opportunities to personalize the messages you deliver to your target audience.
Over 70% of consumers say they interact favorably with a personalized marketing message.
A very high conversion rate
Choosing the ideal channel for your first contact with your customers is essential. It will always be easier to send a personalized message rather than making a more intrusive phone call.
This is where WhatsApp comes in handy for enticing your customers and prospects to complete the act of purchase.
Companies say their WhatsApp message response rate is around 40%.
WhatsApp is therefore likely to generate much higher conversion rates (around 112%) compared to a traditional marketing approach.
This is indeed no reason to neglect other strategic channels.
Generate more sales
WhatsApp marketing acts as a real booster for your sales. Just adding a link with your WhatsApp phone number to your website can generate almost 27% more leads.
The opportunity for a customer or prospect to reach a brand through the WhatsApp messaging application sustainably increases the credibility of that brand.
At least 66% of customers feel more confident about the act of purchase when the brand is responsive on WhatsApp.
Best of all, WhatsApp can be a true stand-alone sales channel, and the audience that purchases through messaging apps is growing rapidly. In fact, around 60% of consumers believe they will use messaging apps more to shop in the future.
Low campaign costs and control
WhatsApp remains one of the most affordable marketing channels which makes this app attractive to businesses. All you need to do is install the application and you are already ready to communicate!
The chances of your message reaching the person you’re talking to are very high.
WhatsApp marketing generates conversions and improves your sales while allowing you to establish a privileged relationship with your customers while fully controlling low costs of use.
