In February 2020, the WhatsApp messaging app owned by Facebook announced that it had reached 2 billion users.
With over 2 billion users and a 70% open rate, WhatsApp is becoming the bread and butter for all marketers.
Now you have to find the right balance between your advertising campaign and leverage of this magnitude.
I am sure that you have already noticed communication campaigns on WhatsApp and that it has caught your full attention! You therefore know that this vector is formidable with a penetration rate of 94% on the mobiles of users aged 16 to 65.
WhatsApp is one of the busiest platforms with an average usage time of more than 5 hours per week, which places this app in the lead in terms of frequency of use on social networks.
This is why more and more marketers are launching into WhatsApp campaigns.
With a well-developed strategy, these WhatsApp communication campaigns can prove to be a powerful tool reaching as many of your target audience as possible with a well-crafted message.
You will understand that the integration of WhatsApp, a full-fledged business platform, into your communication strategy is becoming essential.
Whether in the context of the sale of services, e-commerce, or any other activity, WhatsApp marketing campaigns are ideal for boosting your business and acquiring new customers.
Beyond acquiring new customers, WhatsApp allows you to retain your existing customers and meet their expectations quickly and efficiently.
In a marketing strategy where the customer is at the heart of the process, WhatsApp is a powerful and effective tool to meet their expectations.