Have you integrated WhatsApp into your marketing strategy?
This messaging application has no less than 2 billion users on the planet and nearly 20 million in France alone.
With 58% of users checking their WhatsApp messaging more than 23 times a day on average, this becomes a key target for your marketing strategy.
So how could you go about integrating WhatsApp into your marketing strategy?
A business platform dedicated to companies
WhatsApp Business, the latest in WhatsApp messaging tools, offers you a new communication channel: Sending messages!
The application promotes a close link with your contacts through various functions.
How to optimize the use of WhatsApp functions to generate more leads?
Given its exceptional rate of opening messages on WhatsApp which reminds us of it is 70%, you have every interest in attracting your prospects to this platform.
First, on your website, don’t forget to add a link like “Write to us!” ”To your WhatsApp phone number and consider generating posts on Facebook, Instagram, Twitter, or even LinkedIn to announce your presence on WhatsApp.
Create the link with your interlocutor
WhatsApp has this practicality in a rather fun context to engage in conversation with your customer or prospect.
The simple fact of sending him a personalized message, allows you to reinforce this proximity with him.
Try to put a sales plan in place to keep your interlocutor captive until a sale is made.
Be inventive, positive and always ready to collaborate with your interlocutor.
Develop your segmentation by creating focus groups
You have the possibility on WhatsApp to create discussion groups of 256 people (max.) Which allows you to segment your target into homogeneous groups for greater effectiveness of your message.
Use groups of loyal customers to offer them new exclusive offers, discount codes, promotions of all kinds, …
Communicating regularly with your qualified contacts generates positive and relevant feedback for your business.
This feedback will allow you to refine the relevance of your offers to your target over time.
Create campaigns specific to the use of WhatsApp
WhatsApp is not a social network like the others, you will not have the possibility to recruit new prospects as you could on Facebook for example.
To acquire new customers you will have to show imagination and inventiveness
For example, you could organize a contest where the condition is to send your WhatsApp phone number or organize a sponsorship campaign with your customers by offering a gift to interlocutors who encourage their friends to join you on WhatsApp.
Essentially publish useful and relevant content
Be careful not to turn your WhatsApp into a spam factory!
Only contact your interlocutors if you are sure that you are making them an offer they cannot refuse.
Avoid excessive promotions and offer a clear and relevant message that is only intended to satisfy your interlocutors in their purchasing process.
The evolution of WhatsApp is not about to end there, on the contrary, we are only at the beginning of a wonderful opportunity to manage effective and successful marketing campaigns.
